We held off on developing an eye-area product until we found enough superior-quality unrefined oils and butters to allow us to create an eye serum that delivered major hydrating, firming, and nourishing benefits, yet offered fast absorption. A must was a sublime, fine texture.
We also wanted a product without essential oils or other potentially sensitizing ingredients for the delicate aye area, and definitely nothing heavy to weigh the skin down. Our Passion Eye Serum is a beautiful marriage of amaranth oil (an incredible source of squalene and linoleic acid) and green coffee oil (the number one plant ingredient for puffiness and dark circles) plus a supporting cast of whole-fruit (not just the seeds) rosehip oil, premium grade whole-fruit (not just the seeds) passionfruit oil, seabuckthorn berry CO2 extract, murumuru butter, and more. Zero boring ingredients.
In our tests we found that the amount of moisture the eye area needs varies widely for different people. For some, no matter what the age, lack of firmness is the top concern—and those unwelcome wrinkles—but the skin is definitely not dry, so a rich product would not be absorbed fast enough. Others have surprising dryness around the eyes. We created a hydrating serum that addresses normal to dry eye-area skin types; see directions for use for complementary products to address all your specific needs. Passion Eye Serum purposely creates a very, very thin protective film to prevent moisture loss throughout the day or night.
The scent is very light and comes from the green coffee bean (a light coffee smell mixed with earth and green berries) and murumuru (a brown sugar mixed with fertile soil scent), with a touch of tropical fruitiness from the South American passion (maracuja) fruits.
To address puffiness, we employed green coffee bean oil and andiroba oil. For dark under-eye circles: green coffee bean oil and andiroba oil. To firm: seabuckthorn berry, rosehip oil, and andiroba. For skin tissue healing: tamanu. To contribute phytonutrients and vitamins: green coffee oil, amaranth oil, passionfruit oil, rosehip oil, and seabuckthorn berry. For collagen rebuilding: andiroba oil. For brightening: rosehip oil, seabuckthorn berry, and passionfruit oil. To address dryness: Brazil nut oil. To contribute a dose of precious lauric acid: murumuru butter. And to penetrate into deep layers of the skin: amaranth, tamanu, and murumuru.
Amaranth oil was Ava's first choice for this serum for a range of reasons. It is very high in proteins (13%), linoleic acid (49%; extremely important for youthful, wrinkle-free, and acne-free skin, and to heal skin immune disorders such as psoriasis, dermatitis, and eczema), and in squalene (8–12%). Squalene is studied for its effects on signs of aging such as wrinkles, including deep ones, thanks in part to its ability to penetrate very deeply. Our squalene is not a lab-isolated, potentially allergenic ingredient, but a natural part of unrefined amaranth oil.
Amaranth was a sacred grain to the Aztecs and other ancient cultures, revered it for its nutritional value and spiritual healing. Ava sees amaranth as an herb that enables us to surrender to the natural course of events, such as aging. Once we surrender, we are able to relax inwardly and this state of complete self-acceptance, no matter what one's age, will make the person more beautiful, as so much beauty comes from the inner states of calm, composure, confidence, and contentment.
Murumuru butter pressed from the seeds of a palm tree native to the Amazon region (Astrocaryum murumuru), melts instantly on contact with the skin, smells of earth mixed with brown sugar, and contains several amazing nourishing ingredients such as oleic, lauric, and myristic acids. It is lightweight, noncomedogenic, and spreads easily (important on the eye area so we don't have to do any pulling or rubbing).
Each finished batch of Passion Eye Serum is infused with healing-grade gems—raw lapis lazuli, ruby, and Brazilian clear quartz—and then placed in our Pacific Northwest ponderosa pine forest to be charged by earth and moderate sun. Lapis lazuli is cooling and anti-inflammatory, clears mental exhaustion and clutter, and enhances mental clarity. Ruby is skin rejuvenating and it enhances the healing vibrations of the other botanicals and essences in the product, and clear quartz is universally cleansing and detoxifying.
Limited Edition: Passion Eye Serum + Brazilian Amethyst
Passion Serum was formulated to have a calming, clarifying energetic impact, enabling a sense of calm surrender and inner confidence and relaxation. We were recently lucky enough to source a few Brazilian amethyst gems with some elestial crystal mixed in, and the combined energy and spiritual impact of these beautiful stones are a wonderful complement to Passion's healing properties.
Amethyst is a protective stone that provides a sense of peace and tranquility. Its soothing energy can help calm nerves and ease anxiety, as well as improve one's connection with the inner self and with the spiritual realm. The elestial quartz also has powerful emotional healing properties; it can offer greater insight and wisdom, can enhance the experience of meditation, and may help to bring old wounds to the surface and help one process and adjust to change. Together, the deep purple amethyst and elestial quartz can provide powerful insight and transformational healing.
We are offering a limited selection of these calming, balancing stones, each paired with a bottle of Passion Serum, while supplies last. We recommend carrying your amethyst along with you or keeping it in your living space. Store the gem in a dry place. To cleanse it periodically, place it in raw sea salt for a few hours. To charge it, place it in nature under the sun or full moon for several hours. Avoid contact with water.
I have been on what seems like an eternal search for an eye product that I love. I’ve tried all the most popular green beauty eye serums that bloggers rave about, and I wasn’t impressed. Your eye serum might be the one! I am already seeing improvement in my dark circles and the extremely dry skin at the corners of my eyes. I am in love!
For all skin types, including very sensitive or allergy prone.
Cold-press unrefined Amaranthus hypochondriacus (amaranth) seed oil*, organic cold-press unrefined Coffea arabica (green coffee) seed oil, cold-press unrefined Carapa guianensis (andiroba) seed oil†, cold-press unrefined Bertholletia excelsa (Brazil nut) seed oil*, cold-press unrefined Astrocaryum murumuru (murumuru) fruit butter†, cold-press unrefined whole-fruit Passiflora edulis (passionfruit) oil*, cold-press unrefined whole-fruit Rosa canina (rosehip) oil*, Hippophae rhamnoides (seabuckthorn berry) Supercritical CO2 Total extract†, cold-press unrefined Calophyllum Inophyllum (tamanu) nut kernel oil* (India), tocopherol (vit. E from non-GMO sunflowers), ruby gem essence, clear quartz gem essence, lapis lazuli gem essence.
*Certified organic. †Responsibly wildcrafted.
Certified cruelty free, vegan, handcrafted, small batch. Gluten free.
Apply Passion under the eyes morning and night. To use as an eye-area mask: apply a more generous amount under eyes and in outer corners; gently wipe off excess, if any remains unabsorbed, after 30 minutes. For additional firming and strong de-puffing benefits, and if your skin can tolerate carrot seed oil under the eyes, use Resiliency Face Serum as Step 1 and Passion as Step 2. If your under-eye area is very dry or needs extra nourishment, for daytime, use Passion alone and for the night use Passion as Step 1 and then Ferns and Moss Face Serum or Magical Babassu Face Oil as Step 2 (choose Ferns and Moss if skin is mature or dark circles or puffiness are a problem; choose Magical Babassu if dryness or eczema are the biggest concerns).For daytime or anytime, if you want an eye care product that absorbs quickly and completely without a protective film, choose Resiliency Face Serum instead of Passion.
Freshness guaranteed for 6 months. Full size 0.5 fl. oz. (15 ml); travel/sample size 0.17 fl. oz. (5 ml).
Due to the very high cost of our ingredients and the labor-intensive (highly time consuming) small-batch production process, we are unable to accept returns of opened or unopened products at this time. But most products have a sample size option for purchase, so we encourage you to buy a sample first to ensure that the product suits your skin's needs and that you enjoy the texture, fragrance, and healing properties.