Free shipping in the U.S. orders over $200. Free international USPS shipping orders over $300. Check slide show for Gift with Purchase offer.

Passion Eye Serum

Unscented, silky oil for the eye area

The Story

We held off on developing an eye-area product until we found enough superior-quality unrefined oils and butters to allow us to create an eye serum that delivered major hydrating, firming, and nourishing benefits, yet offered fast absorption. A must was a sublime, fine texture.

We also wanted a product without essential oils or other potentially sensitizing ingredients for the delicate eye area, and definitely nothing heavy to weigh the skin down. Our Passion Eye Serum is a beautiful marriage of amaranth oil (an incredible source of squalene and linoleic acid) and green coffee oil (the number one plant ingredient for puffiness and dark circles) plus a supporting cast of whole-fruit (not just the seeds) rosehip oil, premium grade whole-fruit (not just the seeds) passionfruit oil, seabuckthorn berry CO2 extract, murumuru butter, and more. Zero boring ingredients.

In our tests we found that the amount of moisture the eye area needs varies widely for different people. For some, no matter what the age, lack of firmness is the top concern—and those unwelcome wrinkles—but the skin is definitely not dry, so a rich product would not be absorbed fast enough. Others have surprising dryness around the eyes. We created a hydrating serum that addresses normal to dry eye-area skin types; see directions for use for complementary products to address all your specific needs. Passion Eye Serum purposely creates a very, very thin protective film to prevent moisture loss throughout the day or night.

The scent is very light and comes from the green coffee bean (a light coffee smell mixed with earth and green berries) and murumuru (a brown sugar mixed with fertile soil scent), with a touch of tropical fruitiness from the South American passion (maracuja) fruits.


To address puffiness, we employed green coffee bean oil and andiroba oil. For dark under-eye circles: green coffee bean oil and andiroba oil. To firm: seabuckthorn berry, rosehip oil, and andiroba. For skin tissue healing: tamanu. To contribute phytonutrients and vitamins: green coffee oil, amaranth oil, passionfruit oil, rosehip oil, and seabuckthorn berry. For collagen rebuilding: andiroba oil. For brightening: rosehip oil, seabuckthorn berry, and passionfruit oil. To address dryness: Brazil nut oil. To contribute a dose of precious lauric acid: murumuru butter. And to penetrate into deep layers of the skin: amaranth, tamanu, and murumuru.

Amaranth oil was Ava's first choice for this serum for a range of reasons. It is very high in proteins (13%), linoleic acid (49%; extremely important for youthful, wrinkle-free, and acne-free skin, and to heal skin immune disorders such as psoriasis, dermatitis, and eczema), and in squalene (8–12%). Squalene is studied for its effects on signs of aging such as wrinkles, including deep ones, thanks in part to its ability to penetrate very deeply. Our squalene is not a lab-isolated, potentially allergenic ingredient, but a natural part of unrefined amaranth oil.

Amaranth was a sacred grain to the Aztecs and other ancient cultures, revered it for its nutritional value and spiritual healing. Ava sees amaranth as an herb that enables us to surrender to the natural course of events, such as aging. Once we surrender, we are able to relax inwardly and this state of complete self-acceptance, no matter what one's age, will make the person more beautiful, as so much beauty comes from the inner states of calm, composure, confidence, and contentment.

Murumuru butter pressed from the seeds of a palm tree native to the Amazon region (Astrocaryum murumuru), melts instantly on contact with the skin, smells of earth mixed with brown sugar, and contains several amazing nourishing ingredients such as oleic, lauric, and myristic acids. It is lightweight, noncomedogenic, and spreads easily (important on the eye area so we don't have to do any pulling or rubbing).

Each finished batch of Passion Eye Serum is infused with healing-grade gems—raw lapis lazuli, ruby, and Brazilian clear quartz—and then placed in our Pacific Northwest ponderosa pine forest to be charged by earth and moderate sun. Lapis lazuli is cooling and anti-inflammatory, clears mental exhaustion and clutter, and enhances mental clarity. Ruby is skin rejuvenating and it enhances the healing vibrations of the other botanicals and essences in the product, and clear quartz is universally cleansing and detoxifying.

Limited Edition: Passion Eye Serum + Amethyst

Passion Serum was formulated to have a complex energetic impact on the attuned user. It empowers, clears the mind's clutter, and at once it relaxes. Something about this serum just says purple, and purple amethyst seems a perfect match for it. You may now purchase an amethyst specimen in a set with a 0.5 fl. oz. Passion Eye Serum.

Amethyst is a variety of quartz that can be a paler or deeper purple, or even gray-pink. Its energy calms the nerves and eases anxiety, and this stone enhances our connection with the inner self and with the spiritual realm. It is a key stone for improving psychic and other intuitive faculties. Amethyst may form naturally in conjunction with other minerals, and what we are offering is:

Gem 1: A spectacular dark purple wand from Uruguay measuring 8 1/4 x 2 1/4 inches (209.55 x 57.15 mm).

Gem 2: A tower from Brazil measuring 3 1/2 x 2 1/2 inches (88.9 x 63.5 mm).

Gem 3: A tower from Brazil measuring 2 3/4 x 2 inches (69.85 x 50.8 mm).

We recommend storing your amethyst crystal in a dry place. To cleanse it periodically, place it in raw sea salt for a few hours. To charge it, place it in nature under the sun or full moon for several hours. Avoid contact with water.


Your eye oil is magnificent! The smell is amazing and it’s so silky. Love it!

- Lanha



Cold-press unrefined Amaranthus hypochondriacus (amaranth) seed oil*, organic cold-press unrefined Coffea arabica (green coffee) seed oil, cold-press unrefined Carapa guianensis (andiroba) seed oil†, cold-press unrefined Bertholletia excelsa (Brazil nut) seed oil*, cold-press unrefined Astrocaryum murumuru (murumuru) fruit butter†, cold-press unrefined whole-fruit Passiflora edulis (passionfruit) oil*, cold-press unrefined whole-fruit Rosa canina (rosehip) oil*, Hippophae rhamnoides (seabuckthorn berry) Supercritical CO2 Total extract†, cold-press unrefined Calophyllum Inophyllum (tamanu) nut kernel oil* (India), tocopherol (vit. E from non-GMO sunflowers), ruby gem essence, clear quartz gem essence, lapis lazuli gem essence.

*Certified organic. †Responsibly wildcrafted.

Certified cruelty free, vegan, handcrafted, small batch. Gluten free.


Apply Passion under the eyes morning and night. To use as an eye-area mask: apply a more generous amount under eyes and in outer corners; gently wipe off excess, if any remains unabsorbed, after 30 minutes. If your under-eye area is very dry or needs extra nourishment, for daytime, use Passion alone and for the night use Passion as Step 1 and then Ferns and Moss Face Serum or Magical Babassu Face Oil as Step 2 (choose Ferns and Moss if skin is mature or dark circles or puffiness are a problem; choose Magical Babassu if dryness or eczema are the biggest concerns).

Full size 15 ml (0.5 fl oz); travel/sample size 5 ml (0.17 fl oz).

Due to the very high cost of our ingredients and the labor-intensive (highly time consuming) small-batch production process, we are unable to accept returns of opened or unopened products at this time. But most products have a sample size option for purchase, so we encourage you to buy a sample first to ensure that the product suits your skin's needs and that you enjoy the texture, fragrance, and healing properties.

Related Items

Customer Reviews

Based on 14 reviews Write a review

Customer Reviews

Based on 13 reviews

This eye serum works wonders. It minimises my under eye wrinkles within a short time, making me look less tired when I wake up. I’m really impressed with it. It does what it says!

Love this eye serum oil

This oil is light weight and works so well for my tired eyes. Dark circles and fine wrinkles around my eyes are not so obvious after using it for few weeks. I've never use oil around eyes area before this as I'm afraid that I might get milia around the eyes. But this eyes serum just work for me and no milia detected so far. 1 drop is enough for both eyes and I bought the 15ml bottle. Hopefully I could finish it before it turns bad. :)

Beautiful eye oil

It has a lovely, light, silky texture perfect for the delicate eye area. Only a drop is needed for both eyes so this 5 ml bottle has lasted me months. As with all of Ava’s creations, each ingredient is thoughtfully chosen to serve an special purpose. I love using this oil and am delighted to see it yielding more firmness, softer fine lines and a lessening if my dark circles. It’s only been about a month of using it regularly, so I’m sure even more skin benefits are in store

Effective Alchemy

I am approaching the age of 50 and have combination skin. I have a good amount of collagen and have only used natural products on my skin. I wasn't sure how to best use the serum, given the more oil-based product, so found that wearing at night before bed provided the best results. I am approaching my second month using the serum and can see results. I am also using it on other parts of my face (curious to see what happens). (-; I have noticed less puffiness in the mornings and the hydration around my eyes and even between my brows has vastly improved. I have been using EWB products since 2015 and highly recommend the Marshmallow root face wash for combination skin types. I love Ava, her intention and imagine her in every salon and retail storefront in the world! I look forward to being educated by her in years to come.

Actually works

I’m 35 with website reactive skin, I’ve had time to try a lot of eye area treatments. I’d have to say all of them deliver on maybe...1% of claims. Imagine my amazement at the results from this serum! Noticeable reduction in puffiness, increased firmness, improved color - from one use!!!! Now that I’ve been using this serum for over a month I looooooove it even more, as with so many EWB products I continue to see growing benefits. I often dab a little bit of ferns and moss over it at night as a bonus.