Potent and Healing, Organic Beauty

I am Ava Zhan. 

I founded Earthwise Beauty over a decade ago setting out to make unique, no-fillers, powerful skin care products for the modern woman. Our formulas, each oftentimes a year or longer in the making, are made from unrefined, unprocessed fair-trade ingredients: unrefined botanical oils and butters, traditionally prepared herbs, and therapeutic-grade essential oils and absolutes. Our products are painstakingly handcrafted in small batches to imbue them in that lovingly-handcrafted energy. 

Most Versatile

Ruby Facial Oil

Top Sellers

Love Letters

All of Earthwise Beauty’s creations are beyond exquisite. Based on all the formulations, you can clearly tell the creator has an intricate understanding of each ingredient and how it performs in the formulations. The ingredients are not only responsibly sourced (fair trade), but also carefully chosen based on extraction type. One thing I most respect is the complete explanation and disclosure of ingredients including source and extraction method. Hard to find this level of transparency.


[An] amazing, trustworthy brand. The results I’ve seen were ridiculously quick and impressive. I do like to wait to give products time to do their thing, normally a minimum of one month, yet I was seeing results almost immediately within the first week. With integrating these products into my routine in the past month, my oily issue has been alleviated, my skin even more hydrated, and skin texture improved even more.


Earthwise Beauty is a beautifully well-rounded brand and formulated with the utmost attention to every aspect of the product. You can be assured that when you purchase their products you are receiving goods from some of the highest standards in the beauty industry.



I’m a yuuuge fan of Earthwise Beauty... There’s not a single thing in any of Earthwise’s products that isn’t botanical or food-grade pure, and they really *work.*


These amazing potions that Ava creates are like no other. Unlike other skin care products that just sit on the skin, these truly feel like they have an energy that is absorbed and nourishes. I would suggest to anyone, order some sample sizes and experience this for yourself. The textures and aromas are so soothing to the skin and the soul. The simple ritual of washing and moisturizing the face has become a yearned-for pleasure. There is something for all skin types and for all seasons. I can’t imagine using anything else now. Don’t ever stop creating Ava. You possess magical qualities.


Ava Zhan, the founder of Earthwise Beauty, never ceases to amaze me. She’s a brilliant formulator, an aromatherapy expert, a flower essence therapist, and an herbal tea maker… [and] one of the most sweetest, honest, and genuine people that I’ve ever met! It still boggles my mind that she’s mostly self-taught. She is so knowledgeable and well-versed when it comes to ingredients and her creativity and expertise shines through in her formulations. I love how all of Earthwise Beauty’s products are so unique—it’s like they each have their own distinctive personalities! What sets Earthwise Beauty apart from the rest is that they use hard-to-find, unique, exotic ingredients. Ava only sustainably sources the freshest, purest, unprocessed, and unrefined ingredients and the quality of the ingredients is definitely noticeable in her products. It’s a bit odd to describe skincare as “fresh,” but when you open an Earthwise Beauty product, you’ll immediately notice how fresh the product looks, smells, and feels.