Potent and Healing, Organic Beauty

I am Ava Zhan. 

I founded Earthwise Beauty over a decade ago setting out to make unique, no-fillers, powerful skin care products for the modern woman. Our formulas, each oftentimes a year or longer in the making, are made from unrefined, unprocessed fair-trade ingredients: unrefined botanical oils and butters, traditionally prepared herbs, and therapeutic-grade essential oils and absolutes. Our products are painstakingly handcrafted in small batches to imbue them in that lovingly-handcrafted energy. 

Fall Favorite

Ferns and Moss Face Serum

Top Sellers

Love Letters

It's the only skincare I buy apart from some DIY's. Earthwise Beauty is the absolute best and most worthy.


Earthwise Beauty is really amazing. As a formulator myself I can tell you this line is unparalleled in the luxury and purity and efficacy of ingredients.


Each product i'm holding in my hand (after taking it out from the fridge, of course) is made personally for me by you. That's the feeling I have and honestly never had before. That is where the healing and the treatment begin.



A perfect combination of luxury and efficacy, this clean and exquisite line features fresh, unique creations that work their magic on my skin. Every. SINGLE. Time. Also I feel that people buy from people and I love Ava, the Wonder woman behind all the magic.


What I find amazing about Earthwise Beauty is that their products are unlike anything else on the green beauty market. Ava uses very unusual ingredients in unique ways, and I really admire that about the brand. This unique approach is reflected in their packaging, which is colourful and instantly recognisable.


Ava’s products have been changing my skin. I don’t think I’ve ever had such clear, velvet-like, plump, and not so overly dry skin as I do now. Putting my skin in Ava’s hands (well not literally!) was the best thing I have done. Honestly couldn’t recommend her products any more than I already do.


What sets the line apart is Ava's use of hard-to-find and often barely known medicinal plants, with formulas that tend to the richer and earthier… What the brand represents to me, on a deeper level, is an invitation to the world of slow beauty, putting behind the demands of a fast-paced world for quick fixes and unattainable perfection. It is an exhortation to slow down, create time and space to practice self-care and expand your notion of beauty and wholeness.


These amazing potions that Ava creates are like no other. Unlike other skin care products that just sit on the skin, these truly feel like they have an energy that is absorbed and nourishes. I would suggest to anyone, order some sample sizes and experience this for yourself. The textures and aromas are so soothing to the skin and the soul. The simple ritual of washing and moisturizing the face has become a yearned-for pleasure. There is something for all skin types and for all seasons. I can’t imagine using anything else now. Don’t ever stop creating Ava. You possess magical qualities.