We believe in empowering with our money the companies and causes we want to see grow. We all have this power through directing our money intentionally. As a company, we make this effort through careful sourcing of our eco packaging components, and in November 2017 we signed up to donate to the first non-profit organization on a monthly basis. In the past, we donated products or money to organizations as one-time events, but this is a new step toward Earthwise Beauty becoming a regular sponsor of organizations that work to protect the earth's natural resources.
The organization we have chosen to be the first recipient of our at this time modest monthly contribution is SeaLegacy. It is an organization founded and headed by two renowned nature photographers and activists, Paul Nicklen and Cristina Mittermeier. Their mission is two-fold, to work on increasing the awareness of the state of our ocean ecosystems by presenting the world with informative and stunningly beautiful photographs of the earth's nature wonders alongside with easy to grasp bits of information on the state of the particular ecosystems and the steps that are needed to protect them, and to form alliances with other likeminded nature conservation organizations.
SeaLegacy runs the program The Tide, launched in 2017, where everyone can sign up just like we did for an automatic donation to SeaLegacy on a monthly basis. The amount is entirely flexible and can be very small indeed. It is the monthly frequency, the ongoing quality of the support that means so much to the success and growth of this and other nonprofit organizations.
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