Passion Eye Serum

Unscented, silky oil for the eye area

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$ 36.00

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The Story

We held off on developing an eye-area product until we found enough superior-quality unrefined oils and butters to allow us to create an eye serum that delivered major hydrating, firming, and nourishing benefits, yet offered fast absorption. A must was a sublime, fine texture.

We also wanted a product without essential oils or other potentially sensitizing ingredients for the delicate eye area, and definitely nothing heavy to weigh the skin down. In our tests we found that the amount of moisture the eye area needs varies widely for different people. For some, no matter what the age, lack of firmness is the top concern—and those unwelcome wrinkles—but the skin is definitely not dry, so a rich product would not be absorbed fast enough. Others have surprising dryness around the eyes. We created a hydrating serum that addresses normal to dry eye-area skin types; see Directions (below) for complementary products to address all your specific needs. Passion Eye Serum purposely creates a very, very thin protective film to prevent moisture loss throughout the day or night.


Our Passion Eye Serum is a beautiful marriage of amaranth oil and green coffee oil, plus a supporting cast of whole-fruit rosehip oil and passionfruit oil, seabuckthorn berry CO2 extract, murumuru butter, and more. Zero boring ingredients.

Amaranth: Amaranth oil was Ava's first choice for this serum for a range of reasons. It is very high in proteins (13%) and linoleic acid (49%), which is extremely important for youthful, wrinkle-free, and acne-free skin and to heal skin immune disorders such as psoriasis, dermatitis, and eczema. It is also an incredible source of squalene (8–12%). Squalene has been studied for its effects on signs of aging such as wrinkles, including deep ones, thanks in part to its ability to penetrate very deeply. Our squalene is not a lab-isolated, potentially allergenic ingredient, but a natural part of unrefined amaranth oil.

Amaranth was a sacred grain to the Aztecs and other ancient cultures, revered it for its nutritional value and spiritual healing. Ava sees amaranth as an herb that enables us to surrender to the natural course of events, such as aging. Once we surrender, we are able to relax inwardly and this state of complete self-acceptance, no matter what one's age, will make the person more beautiful, as so much beauty comes from the inner states of calm, composure, confidence, and contentment.

Green coffee: Green coffee bean oil is the number-one plant ingredient for addressing puffiness and dark under-eye circles. It also contributes a powerful dose of phytonutrients and vitamins. 

Andiroba oil: A perfect partner for green coffee bean, andiroba is also known for its ability to improve the appearance of dark circles and puffiness and to firm the skin of the under-eye area. It is also believed to help rebuild collagen.

Seabuckthorn berry: This extract offers firming, tissue-repairing, and brightening effects.

Rosehip and passionfruit oils: Our premium-grade rosehip and passionfruit oils are made from the whole fruits, not just the seeds, to extract the maximum amount of skin-healing vitamins and nutrients. These fruit oils also offer firming and brightening effects.

Murumuru butter: Pressed from the seeds of a palm tree native to the Amazon region (Astrocaryum murumuru), this butter melts instantly on contact with the skin and contains several amazing nourishing ingredients such as oleic, lauric, and myristic acids. It is lightweight, noncomedogenic, and spreads easily, which is important on the eye area so we don't have to do any pulling or rubbing.

Tamanu: Our cold-press, unrefined tamanu nut kernel oil comes from India, and penetrates into the skin's deeper layers to offer powerful healing from within.

Brazil nut: Another ingredient high in linoleic acid, vitamins, and minerals, Brazil nut oil is deeply hydrating and nourishing, and has a firming effect on the under-eye skin.

Gem essences: Each finished batch of Passion Eye Serum is infused with healing-grade gems—raw lapis lazuli, ruby, and Brazilian clear quartz—and then placed in our Pacific Northwest ponderosa pine forest to be charged by earth and moderate sun. Lapis lazuli is cooling and anti-inflammatory, clears mental exhaustion and clutter, and enhances mental clarity. Ruby is skin rejuvenating and enhances the healing vibrations of the other botanicals and essences in the product. Clear quartz is universally cleansing and detoxifying.

The Scent and Energetic Impact

The scent is very light and comes from the green coffee bean (a light coffee smell mixed with earth and green berries) and murumuru (a brown sugar mixed with fertile soil scent), with a touch of tropical fruitiness from the South American passion (maracuja) fruits. The addition of lapis lazuli, ruby, and clear quartz gem essences gives this serum a centering, clarifying effect, cleansing the aura of negative or toxic energies and helping to restore a sense of calm, clear-headed focus, while amaranth is an herb that encourages confidence and self-acceptance. 

Limited Edition: Passion Eye Serum + Amethyst

Passion Serum was formulated to have a complex energetic impact on the attuned user. It empowers, clears the mind's clutter, and at once it relaxes. Something about this serum just says purple, and purple amethyst seems a perfect match for it. You may now purchase an amethyst specimen in a set with a 0.5 fl. oz. Passion Eye Serum.

Amethyst is a variety of quartz that can be a paler or deeper purple, or even gray-pink. Its energy calms the nerves and eases anxiety, and this stone enhances our connection with the inner self and with the spiritual realm. It is a key stone for improving psychic and other intuitive faculties. Amethyst may form naturally in conjunction with other minerals, and what we are offering is:

Gem 1: A spectacular dark purple wand from Uruguay measuring 8 1/4 x 2 1/4 inches (209.55 x 57.15 mm).

Gem 2: A tower from Brazil measuring 3 1/2 x 2 1/2 inches (88.9 x 63.5 mm).

Gem 3: A tower from Brazil measuring 2 3/4 x 2 inches (69.85 x 50.8 mm).

We recommend storing your amethyst crystal in a dry place. To cleanse it periodically, place it in raw sea salt for a few hours. To charge it, place it in nature under the sun or full moon for several hours. Avoid contact with water.


Your eye oil is magnificent! The smell is amazing and it’s so silky. Love it!

- Lanha



Cold-press unrefined Amaranthus hypochondriacus (amaranth) seed oil*, organic cold-press unrefined Coffea arabica (green coffee) seed oil, cold-press unrefined Carapa guianensis (andiroba) seed oil†, cold-press unrefined Bertholletia excelsa (Brazil nut) seed oil*, cold-press unrefined Astrocaryum murumuru (murumuru) fruit butter†, cold-press unrefined whole-fruit Passiflora edulis (passionfruit) oil*, cold-press unrefined whole-fruit Rosa canina (rosehip) oil*, Hippophae rhamnoides (seabuckthorn berry) Supercritical CO2 Total extract†, cold-press unrefined Calophyllum Inophyllum (tamanu) nut kernel oil* (India), tocopherol (vit. E from non-GMO sunflowers), ruby gem essence, clear quartz gem essence, lapis lazuli gem essence.

*Certified organic. †Responsibly wildcrafted.

Certified cruelty free, vegan, handcrafted, small batch. Gluten free.


Apply Passion under the eyes morning and night. To use as an eye-area mask: apply a more generous amount under eyes and in outer corners; gently wipe off excess, if any remains unabsorbed, after 30 minutes. If your under-eye area is very dry or needs extra nourishment, for daytime, use Passion alone and for the night use Passion as Step 1 and then Ferns and Moss Face Serum or Magical Babassu Face Oil as Step 2 (choose Ferns and Moss if skin is mature or dark circles or puffiness are a problem; choose Magical Babassu if dryness or eczema are the biggest concerns).

Full size 15 ml (0.5 fl oz); travel/sample size 5 ml (0.17 fl oz).

Due to the very high cost of our ingredients and the labor-intensive (highly time consuming) small-batch production process, we are unable to accept returns of opened or unopened products at this time. But most products have a sample size option for purchase, so we encourage you to buy a sample first to ensure that the product suits your skin's needs and that you enjoy the texture, fragrance, and healing properties.

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